When I consult with a new client, one of the questions on my list is “What is your budget?” About 1 in 5 people actually answer this question, but it is a pretty important one.
I understand why people don’t want to answer it – they are afraid that if they say $2000, I will sell them a $500 web site for $2000.
But I won’t, I promise. Knowing your budget will save us both a LOT of time. If your budget is not large enough for what you are asking for, then I can start the process by making recommendations of things to cut or do differently in order to get you a web site that you can afford. If I don’t know up front that your budget is not big enough, then we may spend hours consulting about features that in the end just can’t be implemented without a larger budget.
If your budget is larger than necessary, I will give you the real quote for what it would cost – no inflation. But I can also tell you some things we could add to your package if you like to boost web traffic and build your brand. These items would be entirely optional – I am not much of a salesperson – but might be items you did not think you could afford.
If you are adding a shopping cart to your web site, your budget becomes even more important, so that I can offer you several tiers in your price range. If you only have a few products and they won’t change often, I can put together a shopping cart to add to your web design package for as little as $75. If you have a lot of products and you want to be able to add/edit/remove items yourself, I have a no-frills cart that is really affordable and has no monthly fees. If your budget allows, I will give you the above option, plus the option for a another cart that costs a little more but has more features.
Don’t be afraid to share your budget – I am not going to rub my hands together and greedily mark up your quote to get your money. It just helps me give you the most web site you can afford, and I actually enjoy being able to tell someone I can give them what they need under budget. It makes me feel like Santa!