unsolicited web site advice

Writing Web Content 101

Make your web site work for you with great, concise content – get the traffic you need, keep people on your site longer, and lead them directly to the action you want them to take – whether it is buying your product, attending your event, reading your writing, or washing your dog.

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Backup Backup Backup!

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I have become a little obsessed lately with backing up my stuff. If something were to happen to my computer (in a house with 2 kids and 2 pets and 2 ill-coordinated adults, it is always a possibility) I need… Keep Reading!

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Four Ways to Waste Four Seconds

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Important Fact: Most web surfers will give a web page only 4 seconds before they decide whether to stay and explore your site or leave.

Some web designers will give their clients whatever they want with no question. Sounds ideal?… Keep Reading!

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The Budget Conundrum

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When I consult with a new client, one of the questions on my list is “What is your budget?” About 1 in 5 people actually answer this question, but it is a pretty important one.

I understand why people don’t… Keep Reading!

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Scope Creep, Timelines, and Budgets

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I wanted to do a post about Scope Creep a month ago, because it just sounded so appropriate for Halloween. ;-) However it is DUE to scope creep that I had no time a month ago,… Keep Reading!

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Why Blog?

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Ironic Aside: When I went to write this post about the many benefits of having a blog for your business, I got a message that MY blog had been blocked for having the characteristics of a spam blog. Sigh. ApparentlyKeep Reading!

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What’s in a (key)word? SEO Step 1.

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The number one thing people ask me over and over and over is “How can I improve my ranking in the search engines?” There are 8 zillion articles on the web about this, and I highly encourage you to read… Keep Reading!

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Call Me Old-Fashioned

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There has been a trend going on – well, for a while now – in web sites. It started with Flash but has moved into the world of html—itty bitty web pages with ittier-bittier light-grey type. I understand why people… Keep Reading!

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