How to Choose a Web Designer
I frequently hear from prospective clients that they have received several quotes for their project, and the prices have spanned a huge range, from a few hundred dollars, to many thousands of dollars. There is not a universal fee structure for web development, and what any given person charges can depend on a lof of ...
Where the heck ARE you??
Here is where I reveal one of my little neuroses—something that crawls so far up under my skin that I have to do a few quick deep breathing exercises to shake it off and move on. Say you are searching for a service – doctor, therapist, stylist, tinker, tailor, candlestick maker, and Google gives you ...
Don’t put the milk in the back!
Grocery stores organize their products so that in order to find the things you are most likely to dash in to buy (like milk, eggs, bread, etc), you have to wind through half the store to find them, thus forcing you to pass by hundreds of OTHER products that you might pick up on impulse. ...
Stay Connected to Your Customers: Newsletter Marketing
These days, there is so much competing for our attention, that our business can become “out of sight, out of mind,” in a heart beat. Most experienced small business owners know that if they can just get in front of their customers, past and future, periodically, that can frequently turn into new business. But how ...
How Often Should You Redo Your Web site?
Many, if not most, small businesses look at a web site as a one-time expense; once they have invested in one, they look at that as something checked off of their list forever. The reality is that the web evolves so rapidly that you really should look at a web site as an ongoing expense ...
Who you gonna call? 10 Common issues and who can fix them.
As a web designer, I know a lot about a lot of things web-related – and thus, I have become sort of a default tech support option for many many people. I love all of my clients and really am always happy to help, however about 90% of the time, I am not actually the ...
Great Photography can make (or break) your business!
When people are looking to buy a product, hire someone for a service, or donate to a cause, typically one of the first things they will do is look online. Your web site is your first opportunity to woo them into spending their money with your business instead of the competition. I do as much ...
The Anatomy of a Web Site
If you are a mechanic, or maybe just someone who knows anything about cars, there are things that are obvious to you that are completely lost on me. You probably know the difference between an alternator and a carburetor, while I frequently forget that I actually have to get gas. I would feel so much ...
Writing Web Content 101
Make your web site work for you with great, concise content – get the traffic you need, keep people on your site longer, and lead them directly to the action you want them to take – whether it is buying your product, attending your event, reading your writing, or washing your dog.
Backup Backup Backup!
I have become a little obsessed lately with backing up my stuff. If something were to happen to my computer (in a house with 2 kids and 2 pets and 2 ill-coordinated adults, it is always a possibility) I need to be double and triple sure that I can get all of my stuff back. ...
