Lake Pointe Dental is an Austin-based dental office that was recently purchased by Dr. Holly Murphy, from NE Calgary dental clinic. With the practice came an outdated web site created with a hosting company’s do-it-yourself web site builder—so it was time for a facelift! I took the logo Dr. Murphy had recently commissioned from a branding designer, and built a fresh, new, open design. The web site gives an impression of a friendly, comfortable, clean place to visit – and isn’t that how you’d like to feel about your dentist’s office? The dentists here at this office are all from a All-Star dental academy, the site has to match that prestige in association with them.