Say this with me 3 times: Your customers are more important than Google. Your customers are more important than Google. Your customers are more important than Google. (Replace “customers” with “clients,” “readers,” “patients,” or whatever is most applicable to you.) You now know 80% of what you need to know about SEO. What the heck… Read more »
Who Doesn’t Love a Makeover?
As I explained in my blog post “How Often Should You Redo Your Web Site?“, there really is a shelf-life on websites – just like clothing styles, web designs can start to look dated after a number of years, but there are lots of other reasons to start fresh. Maybe your business has changed, maybe… Read more »
For most of my projects, I both design and build the site, but I also work with several designers who create beautiful designs and need someone to bring those designs to life! I don’t add these sites to my portfolio because I don’t want to misrepresent them as my own design work, but they definitely… Read more »
SPECIAL! SPECIAL! SPECIAL!
If you follow me at all, you know that I don’t usually do special offers. But I have decided for just this once to offer a little special, limited-time pricing as an early holiday treat! 15% off New Sites or Site Makeovers! Don’t have a web site but sure wish you did? Have a web… Read more »
How to Choose a Web Designer
I frequently hear from prospective clients that they have received several quotes for their project, and the prices have spanned a huge range, from a few hundred dollars, to many thousands of dollars. There is not a universal fee structure for web development, and what any given person charges can depend on a lof of… Read more »
Going Email Only
I’ve been freelancing for over 8 years, and over those years I have been constantly fine-tuning and adjusting the way I run and conduct business in order to: A. Provide my clients with the best possible service. B. Maintain some life balance for myself. C. Be as efficient as possible without sacrificing A or B…. Read more »
Where the heck ARE you??
Here is where I reveal one of my little neuroses—something that crawls so far up under my skin that I have to do a few quick deep breathing exercises to shake it off and move on. Say you are searching for a service – doctor, therapist, stylist, tinker, tailor, candlestick maker, and Google gives you… Read more »
Don’t put the milk in the back!
Grocery stores organize their products so that in order to find the things you are most likely to dash in to buy (like milk, eggs, bread, etc), you have to wind through half the store to find them, thus forcing you to pass by hundreds of OTHER products that you might pick up on impulse…. Read more »
Stay Connected to Your Customers: Newsletter Marketing
These days, there is so much competing for our attention, that our business can become “out of sight, out of mind,” in a heart beat. Most experienced small business owners know that if they can just get in front of their customers, past and future, periodically, that can frequently turn into new business. But how… Read more »
How Often Should You Redo Your Web site?
Many, if not most, small businesses look at a web site as a one-time expense; once they have invested in one, they look at that as something checked off of their list forever. The reality is that the web evolves so rapidly that you really should look at a web site as an ongoing expense… Read more »
Featured Site: Turning Point
Mary Moore, LCSW, L.Ac, MSOM, provides a wide range of services, including acupuncture, psychotherapy, medical hypnoanalysis, and more. She needed a site that would make it easy to showcase everything she is able to provide for her clients, in a a beautiful and sophisticated design. I love the way this site turned out.
Who you gonna call? 10 Common issues and who can fix them.
As a web designer, I know a lot about a lot of things web-related – and thus, I have become sort of a default tech support option for many many people. I love all of my clients and really am always happy to help, however about 90% of the time, I am not actually the… Read more »