4-Part SEO Series : SE-NO

SE-NO Part 4: Now what?

In Part 1, I told you why “Being #1 in Google” doesn’t mean anything, and explain why. In Part 2, I told you why you need to focus on attracting people instead of driving traffic. In Part 3, I discuss how having a blog can be great for SEO. Or not. I highly recommend reading… Read more »

SE-NO Part 3: Blogging for SEO

In Part 1, I told you why “Being #1 in Google” doesn’t mean anything, and explain why. In Part 2, I told you why you need to focus on attracting people instead of driving traffic. A large part of what was discussed in the above posts was about having relevant content on your site, and a blog CAN… Read more »

SE-NO Part 2: Being #1 for Customers

In “Part 1: Being #1 in Google“, I explained a little bit about how fruitless it is to try to be “#1 in Google.” Your real goal is being #1 for your customers. (I will use the term “customer” below, but this might actually be clients, patients, readers, or something else depending on your situation.)… Read more »

SE-NO Part 1: Being #1 in Google

Say this with me 3 times: Your customers are more important than Google. Your customers are more important than Google. Your customers are more important than Google. (Replace “customers” with “clients,” “readers,” “patients,” or whatever is most applicable to you.) You now know 80% of what you need to know about SEO. What the heck… Read more »